Phase One announces P40+ medium format (40Mpix)

[Miki Michel]

Phase One has announced the P40+ medium format camera and digital back. The new system incorporates the company's Sensor+ technology that offers both a full 40MP resolution capture mode and a second 10MP 'Sensor+' mode for faster image capture. The Sensor+ mode also increases maximum sensitivity from ISO 800 (in full resolution mode) to ISO 3200. The camera has started shipping at approximately ?14,990 for the digital back and ?16,990 for the camera system.





COPENHAGEN, April 30, 2009 -- Phase One, the leader in open-platform based medium format camera systems and solutions, today announced immediate availability of the Phase One P 40+ -- the company’s second Sensor+ enabled digital camera back/camera system.



Like the P 65+ introduced last year, this new system offers two separate image-capture modes. In normal mode, the P 40+ delivers full 40 megapixel captures for high-quality image details. And when shooting conditions demand, a photographer can push a button and instantly switch from 40 megapixels to 10 megapixels, gaining a four-fold increase in light sensitivity (ISO to 3200), and a capture rate of up to 1.8 frames per second --an ideal performance for hand-held and/or low-light conditions.



“Our second Sensor+ enabled system has been designed to deliver the fastest capture rate of any high-end medium format camera system on the market today,” said Jan H. Christians en, marketing director for Phase One. “Our relentless innovation is inspired by the needs of quality- conscious professional photographers who seek flexible and reliable camera systems that can work as hard as they do.”



The versatility of the P 40+ system is important for those who seek quality medium-format 16-bit capture under a variety of working conditions. Both modes feature a 12.5 f-stop dynamic range. From high-end wedding, fashion and fine-art photographers to photojournalists, the choice of capture modes in a single camera system frees photographers to focus on the job at hand rather than worry over equipment.



Best results of Sensor+ technology are available by processing images using Phase One Capture One software version 4.8 or higher.



Technical specifications:

P 40+ full resolution capture mode:

Resolution: 40 megapixels

Pixel size: 6 x 6 micron

RAW file compression: (IIQ large: 40 MB) (IIQ small: 26 MB)

ISO: 50, 100, 200, 400, 800

Capture rate: Up to 1.2 frames per second



P 40+ Sensor+ capture mode:

Resolution: 10 megapixels

Pixel size: 12 x 12 micron

RAW file compression: (IIQ large: 10 MB) (IIQ small: 7 MB)

ISO: 200, 400, 800, 1600, 3200

Capture rate: up to 1.8 frames per second



Phase One P+ camera back mounts:

Phase One 645 AF, Mamiya 645AFDII/ AFDIII, Mamiya RZ67 PRO IID via adaptor, Hasselblad H1 and H2, Hasselblad 555ELD, 553ELX, 503CW and 501CM, Contax 645.



Wide angle & technical cameras: 4 x 5" via FlexAdaptor: Arca Swiss, Cambo, Linhof, Toyo, Sinar, Plaubel, Horseman.



Pricing & Availability

The P 40+ digital back starts at ?14,990; the P 40+ camera system starts at ?16,990. All products are available now.



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